Tiktok increases maximum video length to three minutes
Short-form video app TikTok is putting a couple more minutes on the clock.
The company said it will expand the canvas for users globally — tripling the length of videos they can share in a single post, from 60 seconds to three minutes.
Why the change? The longer videos will “pav[e] the way for more storytelling and entertainment on TikTok,” according to product manager Drew Kirchhoff, who announced the feature in a blog post.
TikTok users already have been posting longer-form video segments, broken into multiple parts — “we all know the phrase, ‘like and follow for part 3,'” Kirchhoff noted. But he said the company has heard from users that “they’d love just a little more time to bring their cooking demos, elaborate beauty tutorials, educational lesson plans, and comedic sketches to life with TikTok’s creative tools.”